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Congrats to Lou Cimaglia and Local Heroes

We’d like to send a big Congratulations to one of our employees, Lou Cimaglia. The organization Local Heroes, which is run by his father, won the Grand Prize at the Myra Kraft Community MVP awards luncheon on June 13th. Here’s a great video from the Wilmington Patch of the event: We are certainly grateful to…

Integrating Print into the Marketing Mix

On Saturday, June 9th, I will be delivering a presentation titled, “Tips On How To Integrate Print With Other Channels” in Foothills Ranch, California. This event is for the CEO Peer Group, which is a part of Chadwick Consulting. During this presentation, I will provide best practices and inspiration for integrating print with channels such…

Using YouTube To Generate Awareness

Recently, there was an announcement on the YouTube blog about a big achievement. People now upload 72+ hours of video every minute to YouTube! To commemorate that announcement and its seventh birthday, they also put together a video that highlights its remarkable growth. If you have a moment, I think you’d enjoy it: http://www.youtube.com/watch?v=GLQDPH0ulCg Of…

Strategically Transform and Grow Your Business

On Friday June 8th, I will be in Los Angeles to conduct a half-day workshop on one of my favorite topics — Business Transformation! This event is being put on by the Printing Industries Association of Southern California (PIASC). If you will be in the area, I’d love to see you there! Below is some…

How Label Printers Can Tell Their Story

As I said in last week’s post, I’ll be posting on a weekly basis about different ways Label printers can grow their business with online marketing. In this week’s post, I want to talk about sharing your story. Label Printers and History Earlier this week I had a great discussion with one of my clients….