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Literature Fulfillment – Electronic Vs. Physical

How long could your sales and marketing people last without sales and marketing literature? Crazy question, huh? Think about a business start-up. A business start-up with absolutely no sales or marketing collateral. How far would that business get? How many sales would be made? Maybe a couple, if it had some charming, fast talking sales…

The Top 5 Practices For Selling Marketing Services

Selling marketing services may seem like one of those “pie in the sky” endeavors at times. There is more of an emotional component to selling services (versus products), because the intangible is involved. And the results desired (after your awesome services have been utilized) may mean different things to different people. You aren’t selling an…

Make Your CRM A Successful Collaboration

As technology has evolved, so has CRM (Customer Relationship Management). Historically, CRM tended to focus on internal operational effectiveness. It was all about providing easier access to information for employees and ideally help promote collaboration between departments within the company. It was a little black book on steroids, designed to help store a company’s valuable…