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Literature Fulfillment – Electronic Vs. Physical

How long could your sales and marketing people last without sales and marketing literature? Crazy question, huh? Think about a business start-up. A business start-up with absolutely no sales or marketing collateral. How far would that business get? How many sales would be made? Maybe a couple, if it had some charming, fast talking sales…

6 Ways To Get Your Sales Groove Back

Are your sales in a slump? Or maybe your sales are just not where you want them to be. Without sales, you don’t have a business making money. So slumping sales aren”t just a downer, it can be downright scary for everyone in the company because the bottom line is that everyone feels the effects….

The Top 5 Practices For Selling Marketing Services

Selling marketing services may seem like one of those “pie in the sky” endeavors at times. There is more of an emotional component to selling services (versus products), because the intangible is involved. And the results desired (after your awesome services have been utilized) may mean different things to different people. You aren’t selling an…

Make Your CRM A Successful Collaboration

As technology has evolved, so has CRM (Customer Relationship Management). Historically, CRM tended to focus on internal operational effectiveness. It was all about providing easier access to information for employees and ideally help promote collaboration between departments within the company. It was a little black book on steroids, designed to help store a company’s valuable…

How To Teach Your Audience About QR Codes

When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your target market…