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3 (More) Mobile Marketing Must-Haves: Part III

Here it is, the final installment of my mobile marketing must-haves series. We”ve covered a lot of ground of the past couple weeks, and hopefully these final three tips will steer your business to mobile success. Last week, we learned about getting social media integrated into your mobile strategy, as well as tips on measuring…

3 (More) Mobile Marketing Must-Haves: Part II

  Welcome to the second part of my three part series on mobile marketing must-haves! Last time around, we looked at the importance of mobile optimization, relevant content and location-based marketing. Next week will be the epic conclusion of the series! 4. Test Your Efforts You need to test your mobile marketing efforts. You can…

3 Mobile Marketing Must-Haves: Part I

When you are diving into the world of mobile marketing, there are a few things you need to have on your to-do list. These things shouldn’t be optional. They should be considered a must in order for you to make the impact and get your return on investment. This is the first of a three-part…

What Is Responsive Web Development?

Responsive web development and design is the idea that the development of a website should actually respond to the environment that a user is in, and the user’s actions. This involves the platform, orientation and screen size. Ideally, when a user switches devices, the website itself should switch seamlessly, accommodating for the difference in screen…

Connect, Sustain and Build With Social Media

Social media is an outstanding tool for businesses – large and small alike. However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight. At this year’s LPIA Innovation Conference, I will be speaking about what…