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Making Business Communications Interactive

The following is an excerpt from my book, “Business Transformation: A Path To Profitability For The Mailing And Fulfillment Industries.” To read more, visit the book’s official website here. One way to ensure that legacy revenue continues to roll in as you make this transition is to work with your clients on ways they can…

3 (More) Mobile Marketing Must-Haves: Part II

  Welcome to the second part of my three part series on mobile marketing must-haves! Last time around, we looked at the importance of mobile optimization, relevant content and location-based marketing. Next week will be the epic conclusion of the series! 4. Test Your Efforts You need to test your mobile marketing efforts. You can…

What Is Responsive Web Development?

Responsive web development and design is the idea that the development of a website should actually respond to the environment that a user is in, and the user’s actions. This involves the platform, orientation and screen size. Ideally, when a user switches devices, the website itself should switch seamlessly, accommodating for the difference in screen…