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Connect, Sustain and Build With Social Media

Social media is an outstanding tool for businesses – large and small alike. However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight. At this year’s LPIA Innovation Conference, I will be speaking about what…

Are You Losing the Mobile Marketing Battle?

The mobile marketing world can be full of obstacles and pitfalls. Some marketers may ignore it in an effort to deny its importance. Others may just not want to deal with the work involved with gearing things toward mobile devices. And many marketers dabbles in it, getting their feet barely wet and stepping slowly, as…

Connect, Build, and Sustain with Social Media

Social media is an outstanding tool for businesses – large and small alike. However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight. At this year’s LPIA Innovation Conference, I will be speaking about…

Become a Social Sleuth at IPF 2012

When it comes to social media, many companies primarily focus on the task of creating, finding, and distributing content. That certainly is an important aspect to one’s online marketing efforts. However, when it comes to truly unlocking the potential power of social media, it really is only part of the equation. Social Media as a…