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Chapter Two

Overview

Chapter Two is titled “Patience, Perseverance, and Perspective”.

Throughout this powerful chapter, John presents case studies of companies that have taken steps to transform their business. For each company, John provides:

  • A history of how they started
  • What triggers led them to recognize that they needed to transform their business
  • How they changed the way that customers and prospects thought of them
  • Success stories on how their new approach to providing solutions helped them grow their business

Additional Resources