There is no doubt that in-plant printers face a number of unique circumstances and challenges when compared to commercial printers and quick printers. But they also face many of the same challenges and questions. These might include:
- How can they stay in front of their customers and prospects more?
- How can they capture the attention of their target audience?
- How can they create awareness about the variety of services that they can truly offer?
- How can they compellingly convince their customers why they should choose to work with them instead of competion?
One of the ways that I truly believe printers can deal with those challenges is through online marketing efforts, including social media. Does that also apply to in-plant printers? The answer is YES! I recently had the chance to expound on that topic within the pages of
In-Plant Graphics magazine. Please click here to read
the article from the August 2012 edition, entitled “Mastering Social Media”.