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Can In-Plant Printers Benefit from Social Media?

Categories: Business,Marketing

Cover of the August 2012 edition of In-Plant Graphics magazine: Featuring an article on social media from John Foley, Jr. There is no doubt that in-plant printers face a number of unique circumstances and challenges when compared to commercial printers and quick printers. But they also face many of the same challenges and questions. These might include:

  • How can they stay in front of their customers and prospects more?
  • How can they capture the attention of their target audience?
  • How can they create awareness about the variety of services that they can truly offer?
  • How can they compellingly convince their customers why they should choose to work with them instead of competion?

One of the ways that I truly believe printers can deal with those challenges is through online marketing efforts, including social media. Does that also apply to in-plant printers? The answer is YES! I recently had the chance to expound on that topic within the pages of

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In-Plant Graphics magazine. Please click here to read

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the article from the August 2012 edition, entitled “Mastering Social Media”.  

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