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A Holiday Card Worth Imitating

Alright, before get too far in this post, I must say this: I received a lot of Holiday cards this year. And I loved them all!

But I just want to take a moment to highlight one that stood out to me.

The Holiday eCard from Fabcom

FabCom is an interactive marketing agency. I love their company and their staff for many reasons. They are energetic, creative, and extremely hard-working. And, they use  interlinkONE”s multi-channel marketing software to help them build, manage, execute, and measure marketing campaigns for their clients, which also gives them extra points in my book.

They sent an eCard to a number of employees here that combined a number of things that I like: personalization, humanizing a brand, and gift-giving.

Here is a screenshot of the email that they sent:

casino online src=”http://interlinkone.com/wp-content/uploads/2011/12/Fabcom_HolidayCard_email.jpg” alt=”Screenshot of Fabcom”s Holiday Card: The Email” width=”416″ height=”500″ />

Within the email, they did a great job of including a human touch. As an agency, their people are among their most important assets. Thus, by exposing employees faces, they are helping to “open” themselves up to customers, prospects, and vendors. And of course, they did a great job of incorporating a humorous and seasonal touch.

The Landing Page

After clicking the link within the email, people were directed to a landing page. It incorporated video, personalized text, and information about the donation that they were making on the behalf of the individual the email was sent to.

Here is a screenshot of the landing page:

Fabcom: Holiday Card: Landing Page link via email

The Inspiration

When it comes to sending holiday cards, companies often have multiple goals. For one, they want to say Thank You to customers, prospects, vendors, industry leaders, friends, and others. But also, they want to do something that will help make an impression about their company on someone”s mind.

I think that Fabcom did a great job of this. They utilized multiple channels and medias to make the recipients feel special in a number of ways.

A Thank You Message from the Boss

I hope that you had a nice, long weekend. The interlinkONE crew is back to work today!

2011 has been quite an exciting and busy year for me. As I use this week to reflect back a bit, I wanted to say “Thank You” to everyone that

contributed to the successes and positive memories that happened over the past 12 months.

http://www.youtube.com/watch?v=93BusiPYGo0

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Business Growth Tips at DIMA 2012

I am quite happy to announce that I’ll be heading to Las Vegas in January to participate in the DIMA 2012 conference. If you’ll be attending or in the area, please let me know! I’d love to meet up with you.

What is the DIMA 2012 Conference?

Well, first things first: DIMA stands for Digital Imaging Marketing Association.

The 2012 DIMA Conference is the premier educational event for digital imaging professionals. It takes place January 8-9, and it is a prelude to the 2012 International CES show.

PMA@CES and DIMA Conferences: CEO John Foley, Jr. will be speaking there on 1/8/12 and 1/19/12

What will I speaking on… and when?

I will be delivering two presentations while I am there.

On Sunday January 8th, at 1:30 PM, I will be speaking on the subject of “Being Social: Creating a Successful Social Media Campaign“.

—Session Overview—
While everyone is talking about social media, marketers are looking for tools and techniques for implementation of an effective social media campaign. This session will discuss “how to” approaches for effectively utilizing social media. Participants will learn how to identify the “right audience” in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.”

And then on Monday January 9th at 9:00 AM, I will present the topic “Transforming Your Photo Business“.

—Session Overview—
In this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the photo publishing industry recently. However, he provides proven strategies, plans, and tactics that photo labs can follow to grow their business despite the decrease in printing. He provides case studies of companies that have already found ways to adjust their business model, and succeed. He provides commentary and advice from industry leaders who not only offer valuable guidance on what imaging companies must do now, but also how they can prepare for what changes will come in the near future.

Where is the DIMA Conference being held?

I am certainly not sad to say this: The conference is being held at Bally’s Las Vegas.

Register today… and I’ll see you there!

How the Singapore Government Supports the Printing Industry

I recently had the chance to visit Singapore for the first time in my life. It was quite an exciting and memorable experience! While I was there, I had the chance to conduct seminars to printers that want to grow their business. And of course, I was able to distribute copies of my book, “Business Transformation: A New Path to Profit for the Printing Industry“. But I also had the chance to learn a lot from the folks that I

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met there. They face a lot of the same challenges that we do in the United States. But I was thrilled to see how they are trying to find solutions. In this video, I share how the government of Singapore devotes a lot of energy to help grow their local businesses:

Sales Tips for Printers from Peter Muir

I wanted to share a video from my good friend Peter Muir of Bizucate.

In this 4-minute clip, Peter shares Kiwi, Kale & Kashew Premium Detox 7 Day Comprehensive Cleansing Program Cocktail{ 3 comments… read them below or add one }Hope you don’t mind waiting but I’d like to answer you thoroughly in an article, “An Easy Cleanse for a First-Timer. some eye-opening strategies and tips to help printers improve their sales efforts.

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Learn How to Grow Your Print Business at the PODi AppForum

PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers

Are you looking for ways to grow your print business in 2012?  If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas.

I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”.

If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained!

Below is a description of what the attendees can expect from my session:

An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.

This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.

Key Takeaways for Attendees:

  • Discover various paths that you can take to transform your business into one that successfully offers full marketing services
  • Learn how to make the necessary internal and external changes – including resources, messaging, and more
  • Take home business strategies, marketing plans, and campaign ideas that will help your business grow!

RELATED RESOURCES


Learn More about John Foley, Jr.'s book - Business Transformation: A New Path to Profit for the Printing Industry
Learn more about John’s Book Today!

Grow Your Print Business at the PODi AppForum

Are you looking for ways to grow your print business in 2012? If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas. I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”. If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained! Below is a description of what the attendees can expect from my session: An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials. This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice

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from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future. Key Takeaways for Attendees:

  • Discover various paths that you can take to transform your business into one that successfully offers full marketing services
  • Learn how to make the necessary internal and external changes – including resources, messaging, and more
  • Take home business strategies, marketing plans, and campaign ideas that will help your business grow!

RELATED RESOURCES

Learn More about John Foley, Jr.'s book - Business Transformation: A New Path to Profit for the Printing Industry

How Publishers Can Benefit from Social Networking

There is no doubt that social media has changed the way that people consume information. Many publishers have certainly felt the effects of that. People are searching, finding, and reading content on more channels than ever before. However, there is a way for publishers to use social media to actually grow their business. How so? I’m happy to provide ideas and inspiration in the presentation below:

I hope that you find the content within the presentation helpful. Some of the main topics covered included: