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Looking for an Exciting, Dynamic and Engaging Speaker?

I have the pleasure of speaking every month throughout the country, and often times when organizations choose to hire me, they ask what results they can expect. It’s a great question, so I wanted to answer it for everyone in the best way I know how… with a video!

I am available for keynote addresses, breakout sessions, workshops, consulting, and more. I speak on Business Transformation, Marketing Strategy, Mobile, Marketing Technology, and just about everything in between! Head to my speaking page to learn how to hire me.

Connect, Build, and Sustain with Social Media

Social media is an outstanding tool for businesses – large and small alike.

However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight.

At this year’s LPIA Innovation Conference, I will be speaking about what you actually need to do in order to grow your business with social media.  I am thrilled to be afforded this opportunity because social media for business – your business – is something I truly believe in.

Presentation Preview

During this presentation, which is entitled “Connect, Build, Sustain: Growing Your  Business with Social Media“, I will shed light on the importance of understanding how your target audience uses social media.

This includes items such as:

  • Knowing what networks they use
  • Knowing when they use them
  • Knowing how they use them

I will also discuss ways that you can drive traffic from your social networks to your website. This is a key step that many companies miss — but that is an essential step for generating leads and sales!

Social media, search engine optimization, website design, strategic plans and tactics all are necessary cogs in your business machine.

After my presentation, you will be equipped with actionable ideas and practical advice borne from successful case studies.

Are You Ready to Move Forward?

Social media, despite its inherently creative appearance and perception, very much needs a hard and fast plan behind it.

I cannot stress enough the importance of a carefully crafted plan fleshed out to best benefit your company. Your accounts will need to be updated regularly with engaging, educational and inspiring content. A sports car is no good if there is no gas in the tank.

Social media can, and will, work for you.

I hope to see you at my session at this year’s LPIA Innovation Conference to get you started on the path to profit.

I promise that when I’m done, you’ll be equipped with the knowledge and tools to start connecting, building, and sustaining success through online marketing efforts.

My presentation is scheduled for Friday, November 9th at 2:15 PM.

Click here for more information on the event >>

Become a Social Sleuth at IPF 2012

When it comes to social media, many companies primarily focus on the task of creating, finding, and distributing content.

That certainly is an important aspect to one’s online marketing efforts.

However, when it comes to truly unlocking the potential power of social media, it really is only part of the equation.

Social Media as a Listening Tool

One of the other big areas where companies should focus is in using social media as a listening tool.

There is so much data being shared on social networks each day. There are hundreds of millions of Tweets and Facebook posts. There are pictures and videos being posted every second.

By putting forth the effort to mine that data, businesses can uncover key insights and trends.

How can they do that effectively?

Well, I am quite excited to say that I’ll have the chance to speak on that exact topic at the upcoming Integrated Print Forum!

Session and Event Details

The Integrated Print Forum is being put on the folks at the Printing Industries of America (PIA) association.

It will take place on Monday, October 29th and Tuesday, October 30th.

The session that I’ll be speaking on is titled “Tracking Tools for Super Sleuths: Managing Your Social Engagement.”

My session will occur on Monday the 29th from 2:00-2:50 p.m.

During this session, I will share a variety of strategies and tools that you can use to effectively incorporate a social media listening strategy.

I will cover items such as:

  • A list of the listening tools that are available for social media
  • What kind of investment is needed in social media, from beginner to advanced users
  • Tools and strategies for discovering and connecting with one’s audience

I look forward to discussing those items and more at this event!

One Final Thought

Now, the big question is this — Will I see YOU at the Integrated Print Forum?

I hope so!

In the meantime, make sure to listen to (and engage with!) the social media chatter about #IPF2012!

 

Printers: Find Success in a Multi-Channel World

As the world of marketing and communications continues to adapt to a multi-channel, multi-device approach, print service providers have certainly found that the old way of doing business needs to updated. This week, I will have the chance to share strategies, tactics, and ideas to help printers to that successfully!

Join Me at Printing Survivor 2012

On Thursday, September 2oth, I will be one of the speakers at the Printing Survivor 2012 event in Toronto. This will be my second consecutive year at this event, which is hosted by Graphic Arts Magazine in Canada. The title of my presentation this year is “Finding Success in a Multi-Channel World. I will provide an overview of how the world of marketing and communications is changing. But more

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importantly, I will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world. Yes, I still believe in the power of print. But I will stress the importance of paying attention to areas such as:

  • Online Marketing
  • One-to-One Marketing
  • Email Marketing
  • Social Media
  • Mobile and Interactive Print (including QR Codes and mobile websites)
  • And more!

All attendees will leave my presentation with actionable insight and ideas that they can use to grow their business.

Additional Details

There are a number of other great speakers at this event that attendees will be able to learn from. This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics. The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON. For more information, visit the official Printing Survivor 2012 event here >> Graphic Arts Magazine is hosting the Printing Survivor 2012 event. Our CEO John Foley, Jr. will be speaking on the topic of Finding Success in a Multi-Channel World.

The Big Disruptor: Mobile and Your Content

There is no doubt that content is critical to growing your business.

Over the past few years, many companies have taken steps that help them produce compelling content for the web that is designed to increase awareness of their brand and to ultimately generate leads and sales.

But there is a major force that is having a dramatic effort on those initiatives. That disruptive force is mobile.

How Mobile Impacts Your Content

Mobile devices such as smartphones and tablets are changing the way that people find and consume content.

They are also changing the way that people follow the calls-to-action that marketers often include in their content.

For example, registration forms with 7 qualifying questions and 6 required fields for contact information just do not translate well on a smartphone.

What can companies do about the mobile effect?

Solutions to Reach the Mobile online casino dgfev Audience

Well, I”m quite excited to share the news that I”ll be discussing this topic in detail at Content Marketing World this week.

On Thursday, September 6th, I will be delivering a presentation entitled “Mobile and Tablet Content Distribution.”

I will cover items such as:

  • How to develop a strategy to reach your mobile audience
  • Options for building mobile websites, landing pages, blogs, and more
  • Best practices for integrating mobile with other distribution channels, such as print and email
  • Considerations regarding building a mobile App vs. a mobile website
  • And more!

If you are looking for ways to ensure that your content has an impact on the growing mobile audience, I promise that you will benefit from this session!

I hope to see you there!

P.S. If you are attending Content Marketing World, I”d love to meet up with you! Connect with me on Twitter at @JohnFoleyJr!

 

NAPL/NAQP Owners Conference: See You There!

Are you enjoying your summer?

I hope so! It’s sure been busy here at work at Grow Socially and interlinkONE, but I’ve also had the chance to enjoy some beautiful weather.

However, things are about to get even busier over the next two months with events.

One of the events that we’ll be participating in is the NAQP/NAPL Owners Conference in Chicago.

Dean D’Ambrosi, VP of NAPL Member Relations, recently recorded the video below regarding this event.

If you are on the fence as to whether you should attend or not, Dean does a great job of sharing some compelling reasons in a just a few minutes!

I hope to see you there!

Click here for more information on the NAQP/NAPL Owners Conference >>

P.S. Do you need one more reason to attend after watching the video? Here’s one — I’ll be speaking! I’m quite excited to have the chance to moderate a panel that is entitled “Finding Success in Online Marketing: Social Media, SEO, and More!”

Are You Ready to Reach the Mobile Audience?

Over on the iFlyMobi blog, Jason Pinto recently talked about the growing relationship between a mobile website and a consumer”s purchasing path.

After seeing the statistics in that article, I”m sure that many businesses will realize that they must increase their efforts to create mobile-optimized versions of their key online content.

If you are wondering how that can be done, there are certainly options available.

These might include:

  • Building a unique mobile website
  • Using a plug-in
  • Implementing responsive design
  • And more…

Which option is right for you?

If you”d like to know the answer, then I”d like to encourage you to come hear my presentation at Content Marketing World >>

On Tuesday, September 6th at 10:30am, I will be best online casino delivering the presentation “Mobile and Tablet Content Distribution“.

Presentation Highlights

During this session, I will cover items such as:

  • How to develop a strategy to reach your mobile audience
  • Options for building mobile websites, landing pages, blogs, and more
  • Best practices for integrating mobile with other distribution channels, such as print and email
  • Considerations regarding building a mobile App vs. a mobile website

For more information on attending Content Marketing World, visit the conference website today >>

 

Getting Excited for Labelexpo Americas

If you’ve been following me on Twitter recently, I’m sure you’ve noticed that I am quite excited for the upcoming Labelexpo Americas conference!

The event is being held in Chicago from September 11th through the 13th.  If you’ll be attending the show, I’d love for you to visit our staff and myself at Booth 3802.

One of the items that we’ll be discussing at the show is how tag and label printers can use social media to grow their business. If you’d like to pick up some tips before the booth, please download our free White Paper with Pinterest tips today >>

I hope to see many of my friends from the printing industry at Labelexpo Americas soon!

If you’d like to get in touch before the show, please let us know today!

 

Social Media Roundtable at MFSA Conference

How many of you are using social media for your business today?

That is the question we asked at the roundtable discussion I led at the MFSA conference on Monday, June 25 in Asheville, NC. Out of the ten participants, six answered that they currently are using social media for their business. And there was consensus among all ten that before a company can offer social media strategy as a service to clients, they must be able to use social media successfully for themselves.

If your company is eager to jump into social media but doesn’t know where to start, don’t worry. There are very common barriers at the beginning of the process – and that is what it is, by the way, a process – that we can highlight here and help you overcome.

Common Question #1 – Where do I find new content to share? And when do I find the time to do it?

Answer: This is one of the most frequently asked questions I receive. And while the answer isn’t overly complicated, it does require some time, patience and dedication.

There is an inordinate amount of great content out there on the internet. Set up an RSS feed, a news aggregator, like Google Reader, Google Alerts, the Flipboard App, or one of countless others. But if you are going to plan on offering social media services to clients one day, you need to do more than simply recycle the material of other sites. To prove that you are an expert, you will need to generate your own content.

Have multiple members of your team be responsible for frequent and consistent blogging. And while we’re on this point, understand that running a social media platform is not just a side job. Hire someone to truly focus on this work. Just because it is free doesn’t mean it’s easy.

Finally, make sure you have a a thoughtful and thorough plan for your posting strategy. Never do anything blind in business, social media very much included. Always have an idea of what you plan on posting on any given day.

Common Question #2: How do I know if anyone even cares about what I post?

Answer: Shorten and track your links. When you are sharing anything, use a link shortener such as ilink.me to enable tracking capabilities. Be cognizant of when your links receive the most clicks, the nature of the link and some of the key words you use to encourage those clicks. Be diligent. More clicks mean more engagement with your audience and hopefully more traffic to your website. And if you are maximizing your clicks on fresh, native content, your SEO will reap the benefits.

Common Question #3: How do I turn social media efforts into sales?

Answer: It’s not enough to just have a Facebook, Twitter, etc. Having a page is only the first step. Social media needs to be integrated with your overall marketing strategy and business philosophy. Incorporate calls to action in your posts. Encourage viewers to sign up for a white paper, an eNewsletter, registrations for webinars…whatever you can think of. These items get you real contact information from people who have proven that they are willing to get to know you a little better.

Also, use social media to show who your team members are. Give your prospects a glimpse into the daily life of your office. By showcasing your team members and their personalities, you are humanizing your brand and encouraging business.

 

Connect with me on Twitter @JohnFoleyJr!

And follow MFSA to learn more about strategies for the mailing and fulfillment industry.

Congrats to Lou Cimaglia and Local Heroes

We’d like to send a big Congratulations to one of our employees, Lou Cimaglia. The organization Local Heroes, which is run by his father, won the Grand Prize at the Myra Kraft Community MVP awards luncheon on June 13th. Here’s a great video from the Wilmington Patch of the event: We are certainly grateful to have Lou on our team, and to be from the same town as the Local Heroes

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organization! Winning this award was certainly a major accomplishment! And, of course, it didn’t hurt that they were also able to meet Bob Kraft, Tom Brady, Rob Gronkowski, and other members of the New England Patriots at the event. Read more about the awards luncheon here >> Video and Photo Credit: Wilmington Patch