As the world of marketing and communications continues to adapt to a multi-channel, multi-device approach, print service providers have certainly found that the old way of doing business needs to updated. This week, I will have the chance to share strategies, tactics, and ideas to help printers to that successfully!
Join Me at Printing Survivor 2012
On Thursday, September 2oth, I will be one of the speakers at the Printing Survivor 2012 event in Toronto. This will be my second consecutive year at this event, which is hosted by Graphic Arts Magazine in Canada. The title of my presentation this year is “Finding Success in a Multi-Channel World“. I will provide an overview of how the world of marketing and communications is changing. But more
importantly, I will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world. Yes, I still believe in the power of print. But I will stress the importance of paying attention to areas such as:
- Online Marketing
- One-to-One Marketing
- Email Marketing
- Social Media
- Mobile and Interactive Print (including QR Codes and mobile websites)
- And more!
All attendees will leave my presentation with actionable insight and ideas that they can use to grow their business.
There are a number of other great speakers at this event that attendees will be able to learn from. This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics. The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON. For more information, visit the official Printing Survivor 2012 event here >>