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Looking for an Exciting, Dynamic and Engaging Speaker?

I have the pleasure of speaking every month throughout the country, and often times when organizations choose to hire me, they ask what results they can expect. It’s a great question, so I wanted to answer it for everyone in the best way I know how… with a video!

I am available for keynote addresses, breakout sessions, workshops, consulting, and more. I speak on Business Transformation, Marketing Strategy, Mobile, Marketing Technology, and just about everything in between! Head to my speaking page to learn how to hire me.

12 Ways to Incorporate Social Media into Events

If you are attending or exhibiting at an upcoming event, be sure to prepare an online marketing strategy and plan for it. Whether it is a trade show or conference, events are a great opportunity070-158 to build brand awareness and promote your company online. There are many online channels you can use for event promotion, but we would advise you to begin with social1Z0-043 media. Social media is a key resource for promotion and engagement, and by executing the following steps, you will set your business up for marketing success. Let’s first take a look at the promotional aspect…

Before the Event:

Create and/or engage in a hashtag. Create buzz by giving the event a special online presence with this way of categorizing tweets. Does the event have its own social media presence? If so, make your presence known there as well. Post on the Facebook event page, tweet using the event’s account and set up a hashtag. Make your schedule of events social-friendly. Allow users to “check-in” to venues. Make sure all blog posts related to the event can be easily shared on social networks and via e-mail. The schedule should either be on a dedicated mobile page or on a page that was designed in responsive. Spread the word elsewhere online. Make sure your colleagues and peers blog about the event and be sure to have an email campaign focused on it, or maybe even a webinar. Press releases are great too. Keep it conversational. Be sure to ask open-ended questions regarding the event that generate a response. Use social media as an opportunity to gauge interest in the event, take surveys regarding what should be featured, and use it as a forum to field questions. This also gives a chance for companies to retweet users’ responses in order to build a “word-of-mouth” hype. Keep a countdown running. Don’t overwhelm your followers with information and messages only about the event, but be sure to have it mentioned and remind the users of it daily.

When the big day comes:

Take pictures of everything. Just when you think you’ve taken too many photos- take some more! People want to feel like they’re at the event, almost to the point where they feel like they

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didn’t miss out at all just by following you on social networks. Document everything as it will provide great blog content for your official site later on. Ask attendees to do the same and post on Twitter using the hashtag. Take videos of all possible content. If anything, it’s great for your brand’s YouTube channel, but can also liven up a post-event blog entry. Also helps you sell future events. Make your location known. If you’re attending a large scale event, make sure your followers know exactly where to find you. Tweet what room you’re in, what booth you’re at, and always use the hashtags so people know what you’re referring to. Even landmarks are helpful! If people aren’t seeing you, MAKE them notice you. Engage with others at the event via social media so they feel compelled to come and find you. Search the event’s hashtag and interact with those participating so you already have some background with people when you meet in person. Did you just meet someone you want to remember? Make them remember you. Engaging with and commenting to people via social media is the new “collecting of business cards”. No need to try to remember who you hit it off with at the conference, as long as you stay engaged with them through social networks like Twitter and LinkedIn. Tell everybody what happened. Write detailed and lively summary blogs for your company, and leave no detail out. Once it’s all said and done, your company will have not only been an active participant on the conference room floor, but online as well. Promoting events via social media benefits you, your company, and the event. There’s no better way to consistently engage and converse with others while spreading your brand’s name across multiple channels.

Be sure to incorporate as many of these steps as you can at your next event. If you need a plan, or even people to help you, contact us for help. Good luck and enjoy!

Connect, Sustain and Build With Social Media

Social media is an outstanding tool for businesses – large and small alike.

However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight.

At this year’s LPIA Innovation Conference, I will be speaking about what you actually need to do in order to grow your business with social media.  I am thrilled to be afforded this opportunity because social media for business – your business – is something I truly believe in.

 Presentation Preview

During this presentation, which is entitled “Connect, Build, Sustain: Growing Your  Business with Social Media“, I will shed light on the importance of understanding how your target audience uses social media.

This includes items such as:

  • Knowing what networks they use
  • Knowing when they use them
  • Knowing how they use them

I will also discuss ways that you can drive traffic from your social networks to your website. This is a key step that many companies miss — but that is an essential step for generating leads and sales!

Social media, search engine optimization, website design, strategic plans and tactics all are necessary cogs in your business machine.

After my presentation, you will be equipped with actionable ideas and practical advice borne from successful case studies.

 Are You Ready To Move Forward?

Social media, despite its inherently creative appearance and perception, very much needs a hard and fast plan behind it.

I cannot stress enough the importance of a carefully crafted plan fleshed out to best benefit your company. Your accounts will need to be updated regularly with engaging, educational and inspiring content. A sports car is no good if there is no gas in the tank.

Social media can, and will, work for you.

I hope to see you at my session at this year’s LPIA Innovation Conference to get you started on the path to profit.

I promise that when I’m done, you’ll be equipped with the knowledge and tools to start connecting, building, and sustaining success through online marketing efforts.

My presentation is scheduled for Friday, November 9th at 2:15 PM.

Follow me on Twitter @johnfoleyjr!

Click here for more information on the event >>

 

 

 

 

 

Connect, Build, and Sustain with Social Media

Social media is an outstanding tool for businesses – large and small alike.

However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight.

At this year’s LPIA Innovation Conference, I will be speaking about what you actually need to do in order to grow your business with social media.  I am thrilled to be afforded this opportunity because social media for business – your business – is something I truly believe in.

Presentation Preview

During this presentation, which is entitled “Connect, Build, Sustain: Growing Your  Business with Social Media“, I will shed light on the importance of understanding how your target audience uses social media.

This includes items such as:

  • Knowing what networks they use
  • Knowing when they use them
  • Knowing how they use them

I will also discuss ways that you can drive traffic from your social networks to your website. This is a key step that many companies miss — but that is an essential step for generating leads and sales!

Social media, search engine optimization, website design, strategic plans and tactics all are necessary cogs in your business machine.

After my presentation, you will be equipped with actionable ideas and practical advice borne from successful case studies.

Are You Ready to Move Forward?

Social media, despite its inherently creative appearance and perception, very much needs a hard and fast plan behind it.

I cannot stress enough the importance of a carefully crafted plan fleshed out to best benefit your company. Your accounts will need to be updated regularly with engaging, educational and inspiring content. A sports car is no good if there is no gas in the tank.

Social media can, and will, work for you.

I hope to see you at my session at this year’s LPIA Innovation Conference to get you started on the path to profit.

I promise that when I’m done, you’ll be equipped with the knowledge and tools to start connecting, building, and sustaining success through online marketing efforts.

My presentation is scheduled for Friday, November 9th at 2:15 PM.

Click here for more information on the event >>

Become a Social Sleuth at IPF 2012

When it comes to social media, many companies primarily focus on the task of creating, finding, and distributing content.

That certainly is an important aspect to one’s online marketing efforts.

However, when it comes to truly unlocking the potential power of social media, it really is only part of the equation.

Social Media as a Listening Tool

One of the other big areas where companies should focus is in using social media as a listening tool.

There is so much data being shared on social networks each day. There are hundreds of millions of Tweets and Facebook posts. There are pictures and videos being posted every second.

By putting forth the effort to mine that data, businesses can uncover key insights and trends.

How can they do that effectively?

Well, I am quite excited to say that I’ll have the chance to speak on that exact topic at the upcoming Integrated Print Forum!

Session and Event Details

The Integrated Print Forum is being put on the folks at the Printing Industries of America (PIA) association.

It will take place on Monday, October 29th and Tuesday, October 30th.

The session that I’ll be speaking on is titled “Tracking Tools for Super Sleuths: Managing Your Social Engagement.”

My session will occur on Monday the 29th from 2:00-2:50 p.m.

During this session, I will share a variety of strategies and tools that you can use to effectively incorporate a social media listening strategy.

I will cover items such as:

  • A list of the listening tools that are available for social media
  • What kind of investment is needed in social media, from beginner to advanced users
  • Tools and strategies for discovering and connecting with one’s audience

I look forward to discussing those items and more at this event!

One Final Thought

Now, the big question is this — Will I see YOU at the Integrated Print Forum?

I hope so!

In the meantime, make sure to listen to (and engage with!) the social media chatter about #IPF2012!

 

Printers: Find Success in a Multi-Channel World

Graphic Arts Magazine is hosting the Printing Survivor 2012 event. Our CEO John Foley, Jr. will be speaking on the topic of Finding Success in a Multi-Channel World.

As the world of marketing and communications continues to adapt to a multi-channel, multi-device approach, print service providers have certainly found that the old way of doing business needs to updated.

This week, I will have the chance to share strategies, tactics, and ideas to help printers to that successfully!

Join Me casino online at Printing Survivor 2012

On Thursday, September 2oth, I will be one of the speakers at the Printing Survivor 2012 event in Toronto.

This will be my second consecutive year at this event, which is hosted by Graphic Arts Magazine in Canada.

The title of my presentation this year is “Finding Success in a Multi-Channel World.

I will provide an overview of how the world of marketing and communications is changing. But more importantly, I will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.

Yes, I still believe in the power of print. But I will stress the importance of paying attention to areas such as:

  • Online Marketing
  • One-to-One Marketing
  • Email Marketing
  • Social Media
  • Mobile and Interactive Print (including QR Codes and mobile websites)
  • And more!

All attendees will leave my presentation with actionable insight and ideas that they can use to grow their business.

Additional Details

There are a number of other great speakers at this event that attendees will be able to learn from.

This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.

The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.

For more information, visit the official Printing Survivor 2012 event here >>

 

Printers: Find Success in a Multi-Channel World

As the world of marketing and communications continues to adapt to a multi-channel, multi-device approach, print service providers have certainly found that the old way of doing business needs to updated. This week, I will have the chance to share strategies, tactics, and ideas to help printers to that successfully!

Join Me at Printing Survivor 2012

On Thursday, September 2oth, I will be one of the speakers at the Printing Survivor 2012 event in Toronto. This will be my second consecutive year at this event, which is hosted by Graphic Arts Magazine in Canada. The title of my presentation this year is “Finding Success in a Multi-Channel World. I will provide an overview of how the world of marketing and communications is changing. But more

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importantly, I will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world. Yes, I still believe in the power of print. But I will stress the importance of paying attention to areas such as:

  • Online Marketing
  • One-to-One Marketing
  • Email Marketing
  • Social Media
  • Mobile and Interactive Print (including QR Codes and mobile websites)
  • And more!

All attendees will leave my presentation with actionable insight and ideas that they can use to grow their business.

Additional Details

There are a number of other great speakers at this event that attendees will be able to learn from. This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics. The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON. For more information, visit the official Printing Survivor 2012 event here >> Graphic Arts Magazine is hosting the Printing Survivor 2012 event. Our CEO John Foley, Jr. will be speaking on the topic of Finding Success in a Multi-Channel World.

Navigate to Tomorrowland: Join Me at Printlandia

Join our CEO John Foley, Jr. as he delivers multiple presentations at the upcoming PPI Regional Conference: Printlandia! I am quite excited to share the news that I’ll be attending and speaking at Printlandia! What is Printlandia? Well, it’s actually the name of this year’s PPI Regional Conference. This conference is being held from September 14th through the 16th at the Embassy Suites in Downtown Portland, Oregon. It is being promoted as a “a weekend of networking, education, inspiration & epic events around the future of print communications”… and after looking at the schedule and agenda, I absolutely agree that this conference will deliver on all of those fronts! Here are the details of the presentations that I’ll be delivering:

Title: How Inbound Marketing Can Work For You

Description: No matter what your business objectives may be — whether it’s to attract new prospects, increase customer loyalty, generate more awareness and demand, etc. – inbound marketing tactics can help you to achieve your goals. During this presentation, I will provide actionable insight and ideas to help you effectively build, manage, execute, and measure, inbound marketing initiatives. I will share best practices for improving your website design and your social media and SEO efforts.

Title: Make Money from Mobile

Description: Mobile technology is changing the way that people communicate and consume information. Devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, this great event! There are a number of other tremendous speaker on the agenda, including Peter Muir, Joe Marin, and Gerry Michael. I hope to see you at Printlandia as we navigate tomorrowland! Click here for more information on this event >>

NAPL/NAQP Owners Conference: See You There!

Are you enjoying your summer?

I hope so! It’s sure been busy here at work at Grow Socially and interlinkONE, but I’ve also had the chance to enjoy some beautiful weather.

However, things are about to get even busier over the next two months with events.

One of the events that we’ll be participating in is the NAQP/NAPL Owners Conference in Chicago.

Dean D’Ambrosi, VP of NAPL Member Relations, recently recorded the video below regarding this event.

If you are on the fence as to whether you should attend or not, Dean does a great job of sharing some compelling reasons in a just a few minutes!

I hope to see you there!

Click here for more information on the NAQP/NAPL Owners Conference >>

P.S. Do you need one more reason to attend after watching the video? Here’s one — I’ll be speaking! I’m quite excited to have the chance to moderate a panel that is entitled “Finding Success in Online Marketing: Social Media, SEO, and More!”

Are You Ready to Reach the Mobile Audience?

Over on the iFlyMobi blog, Jason Pinto recently talked about the growing relationship between a mobile website and a consumer”s purchasing path.

After seeing the statistics in that article, I”m sure that many businesses will realize that they must increase their efforts to create mobile-optimized versions of their key online content.

If you are wondering how that can be done, there are certainly options available.

These might include:

  • Building a unique mobile website
  • Using a plug-in
  • Implementing responsive design
  • And more…

Which option is right for you?

If you”d like to know the answer, then I”d like to encourage you to come hear my presentation at Content Marketing World >>

On Tuesday, September 6th at 10:30am, I will be best online casino delivering the presentation “Mobile and Tablet Content Distribution“.

Presentation Highlights

During this session, I will cover items such as:

  • How to develop a strategy to reach your mobile audience
  • Options for building mobile websites, landing pages, blogs, and more
  • Best practices for integrating mobile with other distribution channels, such as print and email
  • Considerations regarding building a mobile App vs. a mobile website

For more information on attending Content Marketing World, visit the conference website today >>