Throughout the two books that John Foley, Jr. has published on Business Transformation for the print, mail, and fulfillment industries, there are references to materials that can be found on the web. This includes sample business plans, campaign ideas, and more. Well, if you’re looking for those, you’ve come to the right place!
Below are links for the chapters inside of Business Transformation: A New Path to Profit for the Printing Industry and Business Transformation: A Path to Profitability for the Mailing and Fulfillment Industries. Please click on the appropriate chapter to access additional commentary and resources.
- Chapter One: Marketing Communications: From the Kitchen Table to Your Bottom-Line
- Chapter Two: Patience, Perseverance and Perspective
- Chapter Three: Making Sense of the Marketing Service Provider Transformation
- Chapter Four: How to Transform Your Business
- Chapter Five: Infrastructure Considerations
- Chapter Six: How to Be the Best Marketing Services Provider EVER
- Chapter Seven: Walking the Talk—How to Promote the Heck Out of Your New Business
- Chapter Eight: Your Guide to Selling Marketing Services
- Chapter Nine: Social Media: What Is It and Where Does It Fit?