Overview

Chapter Four is titled “How to Transform Your Business”.

During this chapter, John Foley discusses the key fundamentals that businesses must focus on in order to keep their print, mail, and fulfillment business relevant as the worlds of marketing and communications continue to shift.

Additional Resources

• Business Plan Template
• Cash Flow Template (Excel file: coming soon)
• Steps for Building the Right Team
• Marketing Job Description/Sample Skills Assessment
• Sample Campaigns for MSP self-promotion
• interlinkONE’s SAAS Software
• Peter Muir’s video on the importance of Business and Marketing Plans
• Bizucate
• David Shenk’s Data Smog: Surviving the Information Glut