Overview

Chapter Three is titled “Making Sense of the Marketing Services Provider Transformation”.

Throughout this chapter, John takes readers on a deeper dive into two areas that print, mail, and fulfillment industries may need to become more familiar with: data and campaign management.

Additional Resources

• Jennifer Matt’s The Web to Print blog
• LinkedIn Group: Beyond Web to Print
• Wikipedia’s page on Cross-Media Marketing
• QR Code Information (from QReate & Track)
• Pat Sorce’s book: Personalization: Data-Driven Print and Internet Communications
• The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US
• Application for Creating Mobile Websites