Overview
Chapter Two is titled “Patience, Perseverance, and Perspective”.
Throughout this powerful chapter, John presents case studies of companies that have taken steps to transform their business. For each company, John provides:
- A history of how they started
- What triggers led them to recognize that they needed to transform their business
- How they changed the way that customers and prospects thought of them
- Success stories on how their new approach to providing solutions helped them grow their business
Additional Resources
- Who Moved My Cheese by Spencer Johnson (one of the best books ever written about change!)
- Goodway Graphics
- Wilde
- Universal
- Westamerica
- K/P Corporation
- BOPi
- Curley Direct
- Vision Integrated Graphics
- Kent Communications
- TGI Direct
- Mail & More
- Spencer Stuart: CMO’s and the Revolving Door
- David Meerman Scott’s The New Rules of Viral Marketing and PR
- CMO Council
- InfoTrends
- MFSA
- MFSA